2017 PGA Merchandise Show: Live updates from Orlando

We're live all week from the 2017 PGA Merchandise Show in Orlando. Join us on the range today at Demo Day where we'll be live with exclusive looks at the latest and greatest equipment. We'll bring you all the sights and sounds from the show floor Wednesday through Friday as the major of golf business takes center stage.

Here's the key facts and dates to know ahead of this year's show:

From the trunks of cars in 1954 to the comprehensive international golf business event it is today, the 64th PGA Merchandise Show will feature:

• More than 1,000 leading golf companies and brands within nearly 10 miles of Show aisles.
• One million square feet of interactive exhibit, product demonstration and industry presentation space.
• More than 40,000 influential PGA Professionals, manufacturing executives, VIP retailers, international industry leaders and top decision-makers.
• Countless opportunities for new product discovery, new equipment and technology testing, golf fashion introductions, merchandise sourcing, education programs and professional networking.

Built by The PGA of America, the Association’s most successful members and the industry’s foremost experts on the business of the game, the 2017 PGA Merchandise Show, the “Major of Golf Business,” is the ultimate resource for industry leaders, top manufacturers, PGA Professionals and golf organizations to drive forward business, participation and interest in golf.

PGA Show Outdoor Demo Day, Tuesday, Jan. 24: Open exclusively to PGA Professionals and invited retailers, the PGA Show Outdoor Demo Day features nearly 100 top golf companies within 200+ hitting bays, practice greens and the vendor village of the 42-acre Orange County National Golf Center. Additionally, PGA Show Outdoor Demo Day Instructional Workshops featuring leading PGA Professional teachers provide insight into becoming a world class teacher, instructor, and coach to today’s consumers (pre-registration required). The PGA Show Outdoor Demo Day is open to PGA Professionals and media, 9 a.m. – 5 p.m.; to invited golf retailers noon – 5 p.m.

AGM Product Preview & Buyers’ Reception, Jan. 24: On the eve of the PGA Show opening, the Association of Golf Merchandisers hosts the annual Product Preview & Buyers’ Reception at the Orange County Convention Center, 5 – 7 p.m.

64th PGA Merchandise Show, Jan. 25-27

Wednesday through Friday, January 25-27, 2017

8:30 a.m. – 6:00 p.m. – January 25-26 | 8:30 a.m. – 3:00 p.m. – January 27

Orange County Convention Center, Orlando, Florida

Product Presentations: Nearly 1,000 top golf companies and brands within nearly 1 million gross square feet of interactive exhibit, demonstration and presentation space create the world’s largest business-to-business golf event.

PGA Forum Stage: The PGA of America and industry leaders address the industry’s most pressing topics, player development initiatives, new equipment introductions, golf employment, teaching best practices, merchandising ideas and more.

PGA Show Education Conference: The PGA Show Education Conference is a multi-dimensional program providing unprecedented professional development opportunities in a variety of learning environments, Jan. 24-27. The 2017 conference will offer outdoor instructional workshops, certification programs and education seminars focusing on

Golf Fitness, Wellness & Instruction:The PGA Show Golf Fitness, Wellness & Instruction area, presented by TPI and the Club Spa Association, focuses on health benefits of golf along with the stage presentations and products that aid in increasing performance.

Inventor’s Spotlight: The United Inventors Association (UIA) returns to host the Inventor’s Spotlight exhibitor pavilion, a specialty area for innovative new products or services not yet available in the marketplace.

Indoor Demo Days at the ETC: The country's largest indoor golf range and equipment test center, Indoor Demo Days allows attendees to experience hands-on testing of the newest equipment and the latest advances in technology and design from leading golf companies within 47 hitting bays, a putting green and a PGA Short Game Challenge Area

New Product Zone: The popular “New Product Zone,” a PGA Show floor destination that some 87 percent of attendees visit, will showcase hundreds of the newest equipment, apparel, products and accessories in one convenient Show floor setting.

PGA Show Golf Travel Pavilion: The latest resort, golf facility and travel services from destinations such as Ireland, Scotland, Wales, Australia, Mexico and more will be featured in the travel pavilion Performance & Sports Textile Sourcing - Fabric mills and factories from around the world will exhibit the latest developments in athletic and golf-related apparel in the

Performance & Sports Textile Sourcing: Fabric mills and factories from around the world will exhibit the latest developments in athletic and golf-related apparel in the Performance & Sports Textile Sourcing area of the PGA Show Floor. Complimentary education sessions will provide insight into technical fabric innovations, international trade policies, American manufacturing and duty-free sourcing.

Golf Channel “Morning Drive” Live: Bringing the excitement of the industry-only PGA Merchandise Show to golf enthusiasts and consumers, Golf Channel’s “Morning Drive” will broadcast live each morning from the PGA Show floor, Jan. 25-27. Additionally, “Morning Drive” will be live from the PGA Show Outdoor Demo Day, Jan. 24.